The company Savermo (Eire) Ltd. was found in 1947 due to falling whiskey sales and the production of Irish Mist started. The recipe was claimed to be the 1000 years old ‘Heather Wine’ from the time of the Irish Clan fights. It contains the blending and ageing process of four aged Whiskeys, heather honey and herbs.
In 1950 the name of the company changed to Irish Mist Liqueur Company Ltd.. William G. Jaffray was director and general manager - D. E. Williams managing director under the head of the Williams Group. E. P. Spollen was leading the marketing division.
The Irish Mist figurine was substantial for its marketing campaign and represented an Irish Hussar in the army of Empress Therese of Austria, ca. 1750.
The liqueur was sold on the home trade and from the 1960s also on an export basis. With the US importer and distributor Heublein Inc. Irish Mist gained a place on the American market from the year 1963 onwards.
In 1985 the Williams Group sold the Irish Mist Liqueur Company to the Cantrell & Cochrane Group (C & C) based in Clonmel, Tipperary.
J. & L. F. Goodbody was established in 1865 as a jute manufacturing business based at Clashawaun in Clara and also with offices in Dublin. Its directors were Jonathan Goodbody (1865-88), Lewis F. Goodbody (1865-87), Robert Goodbody (c1870-88), Joshua C. Goodbody (c1873-88), Fredrick R. Goodbody (1880-88) and J. B. Clibborn Goodbody (1880-88).
The business was formed into a limited company in 1888 and traded under the name J. & L. F. Goodbody Ltd. As well as jute, it also manufactured cotton and synthetics. Its main factories at Clara and Waterford were later joined by factories at Dublin, Limerick and Slane. In 1937, it became a public company when outside shareholders and directors were introduced. It was quoted on the Dublin Stock Exchange and wound up in 1984. The family crest was adopted as the registered trade mark.
The distillery was founded in 1757 by Matthew MacManus, and went through several owners until by 1843 it had been taken over by John Locke who transformed its fortunes. In 1893 it became a limited company. The 20th century saw a decline in profitability and by 1958, the distillery ceased production. In 1982, it re-opened as a whiskey distillery museum following restoration by the Kilbeggan Preservation and Development Association. In 2007 distilling recommenced at Kilbeggan and it is known now as Kilbeggan Distillery.