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Born in [Tipperary], William Perkinson married Mary Monaghan of Croghan,Lower Ormond, Tipperary, near Birr, County Offaly, on or before 1825. They settled in Croghan and had four children, Eliza (b. 1825), William Jr (b.1831), Mary Maria (b. 1836) and Matilda (b. 1838).
The company Savermo (Eire) Ltd. was found in 1947 due to falling whiskey sales and the production of Irish Mist started. The recipe was claimed to be the 1000 years old ‘Heather Wine’ from the time of the Irish Clan fights. It contains the blending and ageing process of four aged Whiskeys, heather honey and herbs.
In 1950 the name of the company changed to Irish Mist Liqueur Company Ltd.. William G. Jaffray was director and general manager - D. E. Williams managing director under the head of the Williams Group. E. P. Spollen was leading the marketing division.
The Irish Mist figurine was substantial for its marketing campaign and represented an Irish Hussar in the army of Empress Therese of Austria, ca. 1750.
The liqueur was sold on the home trade and from the 1960s also on an export basis. With the US importer and distributor Heublein Inc. Irish Mist gained a place on the American market from the year 1963 onwards.
In 1985 the Williams Group sold the Irish Mist Liqueur Company to the Cantrell & Cochrane Group (C & C) based in Clonmel, Tipperary.
After the incorporation of the company in 1968 , five years were spend with product and consumer research. The products came out in 1973 including the flavours Coffee, Citron, Chocolate Mint and Cream Mint. In the following years the liqueurs Creme de Menthe, Chocolate and Advocat were added to the range.
The export market was the focus of the company.
