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The company Savermo (Eire) Ltd. was found in 1947 due to falling whiskey sales and the production of Irish Mist started. The recipe was claimed to be the 1000 years old ‘Heather Wine’ from the time of the Irish Clan fights. It contains the blending and ageing process of four aged Whiskeys, heather honey and herbs.
In 1950 the name of the company changed to Irish Mist Liqueur Company Ltd.. William G. Jaffray was director and general manager - D. E. Williams managing director under the head of the Williams Group. E. P. Spollen was leading the marketing division.
The Irish Mist figurine was substantial for its marketing campaign and represented an Irish Hussar in the army of Empress Therese of Austria, ca. 1750.
The liqueur was sold on the home trade and from the 1960s also on an export basis. With the US importer and distributor Heublein Inc. Irish Mist gained a place on the American market from the year 1963 onwards.
In 1985 the Williams Group sold the Irish Mist Liqueur Company to the Cantrell & Cochrane Group (C & C) based in Clonmel, Tipperary.

While working in Tullamore Distillery since 1864, D. E. Williams had also established his own grocery business in 1891 in Tullamore. This rapidly expanded to 26 bars, groceries and hardware stores all within a 30-mile radius of Tullamore. The branch houses, mostly licensed, were located in neighbouring towns, and the company expanded into an important wine and spirit business, general wholesale, tea and mineral waters. D. E. Williams Ltd. also had interests in malting and seed/corn dealing, which expanded in the 1950s as it became the supplier of malt to other distillers and brewers through the Midland Malting Co. Ltd. in 1968.

In 1961, D. E. Williams Ltd. expanded into the supermarket business and established the chain of Five-Star supermarkets, some on the sites of the original Williams branch shops. In 1966, the Williams Group Tullamore Ltd was incorporated and comprised the companies D. E Williams Ltd., B. Daly & Co. Ltd, Keily & Co. Ltd., and Irish Mist Liqueur Company.

In 1997 both companies were sold to Greencore plc.

The whiskey production involved its own malting facilities within the distillery. D. E. Williams Ltd. started supplying malt in the 1950s. Together with F. A. Waller & Co. Ltd. the malting plants in Banagher were build. The Midlands Malting Co. Ltd. was incorporated in 1968. The Williams Group held 51% of the shares.
The barley was purchased via Williams-Waller Ltd. - seed fertiliser and grain merchants founded in 1975 in corporation with F. A. Waller. Suppliers were ca. 4000 local farmers.
The company supplied Guinness and additionally exported malt via Irish Malt Exports Ltd. (the Williams Group held 16% of their shares).
Greencore acquired the Williams Group in 1996 and hence the Midlands Malting Co. Ltd.. The closure of the Maltings was announced in 2005.

Birr Business and Professional Women’s Club was formed in the County Arms Hotel, in November 1967. It was the first business and professional women’s club to be formed in Ireland outside of Dublin.

The Committee had been established during World War I to support Belgian refugees with accommodation and financial assistance after the German invasion into Belgium.

The Naval and War Pensions Committee was set up in 1917 to administer national provisions for war pensions for the thousands of Irishmen who fought in the First World War. At local level there was for instance the Banagher Local War Pensions Committee.

The Birr War Pensions Committee was established under the national Naval and War Pensions Committee.

The Banagher Local War Pensions Committee was established under the national Naval and War Pensions Committee.

The Banagher Improvement Committee was involved in the development of public housing, drainage and sanitation, local industries, electricity supply and street lightning, employment schemes, local infrastructure and the revival of Banagher Great Fair.