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Market study, formation of a marketing plan, customer survey to liqueurs and cordials including Irish Mist, 1973;
Company marketing plan with focus on export market, 1984;
Re-launch under C&C, guest list, press release, marketing structure, rating of different spirit brands, future trends, 1987 – 1988;
Report to the profit potential of Irish Mist - home, European and US market, 1962;
Reprinted article from the “Export” magazine, Dublin about Irish Mist history and export development, ca. 1970s;
Magazine article about the “Export Awards”, Irish Mist as winner, 1969;
“The Spirits Report”, London, including Irish Mist in liqueur section, 1983;
Sales register worldwide export market, 1949 – 1959;
Index of distributors/importers worldwide, 1970 – 1984;
Index of Northern Irish wholesalers, 1958 – 1960

Collection of Marketing Material (similar to the content of OHS2/MIST/4/2/A/1)

Film roll, Irish Mist Film, Joe Yerkes;
Audio cassettes, programme with German, French and Italian versions;
Recording tapes from Radio and TV programs with conversation between Robert Briscoe and Desmond Williams, 1964

Balance sheets and profit & loss accounts for the Skerries Hotel Co. Ltd., in which D. E. Williams Ltd. had a share.

Annotated agenda for a meeting of the directors of Irish Distillers Ltd. to be held at 2 Lower Merrion Street, Dublin. Items include a change of label, and the price to be charged to Irish Distillers Ltd for whiskey delivered to Shannon Airport.

Memoranda and articles of association of various companies related to the Distillery in Tullamore, D. E. Williams Ltd. and the Williams Group.