Identity area
Reference code
Title
Date(s)
- 1940 - 2002 (Creation)
Level of description
Subfonds
Extent and medium
76 volumes
13 boxes
2 A3 folders
1 A1 folder
Context area
Name of creator
Administrative history
The company Savermo (Eire) Ltd. was found in 1947 due to falling whiskey sales and the production of Irish Mist started. The recipe was claimed to be the 1000 years old ‘Heather Wine’ from the time of the Irish Clan fights. It contains the blending and ageing process of four aged Whiskeys, heather honey and herbs.
In 1950 the name of the company changed to Irish Mist Liqueur Company Ltd.. William G. Jaffray was director and general manager - D. E. Williams managing director under the head of the Williams Group. E. P. Spollen was leading the marketing division.
The Irish Mist figurine was substantial for its marketing campaign and represented an Irish Hussar in the army of Empress Therese of Austria, ca. 1750.
The liqueur was sold on the home trade and from the 1960s also on an export basis. With the US importer and distributor Heublein Inc. Irish Mist gained a place on the American market from the year 1963 onwards.
In 1985 the Williams Group sold the Irish Mist Liqueur Company to the Cantrell & Cochrane Group (C & C) based in Clonmel, Tipperary.
Name of creator
Administrative history
The Williams Group Tullamore Ltd. was formed as a holding company to control and co-ordinate the activities of the four existing companies, D. E. Williams Ltd., B. Daly and Co. Ltd., Keily & Co. Ltd., and the Irish Mist Liqueur Co. Ltd.
Repository
Archival history
Content and structure area
Scope and content
This series reflects the Irish Mist Liqueur Company Ltd. under the holdings of the Williams Group Tullamore. The company was concentrating on the production and marketing of its only product, promoted as Ireland's legendary liqueur.
The records include production and account ledgers; one section is dedicated to their export and marketing campaign and other parts contain digital media, photographs, and maps.
Appraisal, destruction and scheduling
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Conditions governing reproduction
Language of material
Script of material
Language and script notes
Physical characteristics and technical requirements
Finding aids
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Alternative identifier(s)
Access points
Subject access points
Place access points
Name access points
- Irish Mist Liqueur Company Ltd. (Subject)
- Williams Group Tullamore Ltd. (Subject)