Item 2 - Whiskey Sales

Tullamore Distillery was founded by Michael Molloy in Tullamore in 1829. On Molloy’s death in 1857, the distillery passed to his nephew Bernard Daly and in 1887, his son, Captain Bernard Daly took charge.

Captain Bernard Daly took over Tullamore Distillery in 1887. Daniel E. Williams (1848­–1921) who had joined the distillery in 1864 as an engineer, was promoted by Daly to General Manager of the Distillery in 1885. The distillery grew in strength and in 1903 was incorporated into the company B. Daly & Co., Ltd. The most famous brand produced was the whiskey, Tullamore DEW. Captain Daly held a portion of the shares in B. Daly & Co. Ltd., and the Williams family held the remainder. D. E. Williams died in 1921 and the business was taken over by his son, Captain John Williams. In 1931, Captain Daly resigned as director of the board and the Williams family acquired all shares in the company. In response to falling whiskey sales in the 1940s, an associate company, The Irish Mist Liqueur Co. Ltd was formed in 1948 to bring a new product to the market. In 1952, the brand name Tullamore DEW was sold to Irish Distillers Ltd, and B. Daly & Co. Ltd ceased distilling and diversified into chicken production.