Sous-fonds ASCO - Other Associated Companies

The Williams Group Tullamore Ltd. was formed as a holding company to control and co-ordinate the activities of the four existing companies, D. E. Williams Ltd., B. Daly and Co. Ltd., Keily & Co. Ltd., and the Irish Mist Liqueur Co. Ltd.

After the incorporation of the company in 1968 , five years were spend with product and consumer research. The products came out in 1973 including the flavours Coffee, Citron, Chocolate Mint and Cream Mint. In the following years the liqueurs Creme de Menthe, Chocolate and Advocat were added to the range.
The export market was the focus of the company.

Founded in 1925 and acquired by the Williams Group through B. Daly & Co. Ltd. in 1966. The company was established as a wholesaler of poultry, rabbits and game and specialises since 1966 in poultry and game processing. The brand of the ACE chickens was one of their best known products.
It supplied the of principal supermarket chains and frozen food distributors in Ireland in the 1970s (a quarter of the Irish broiler chicken market - ca. 6 million birds per year).