Identity area
Reference code
Title
Date(s)
- 1948 - 1986 (Creation)
Level of description
Extent and medium
1 box
Context area
Name of creator
Administrative history
The company Savermo (Eire) Ltd. was found in 1947 due to falling whiskey sales and the production of Irish Mist started. The recipe was claimed to be the 1000 years old ‘Heather Wine’ from the time of the Irish Clan fights. It contains the blending and ageing process of four aged Whiskeys, heather honey and herbs.
In 1950 the name of the company changed to Irish Mist Liqueur Company Ltd.. William G. Jaffray was director and general manager - D. E. Williams managing director under the head of the Williams Group. E. P. Spollen was leading the marketing division.
The Irish Mist figurine was substantial for its marketing campaign and represented an Irish Hussar in the army of Empress Therese of Austria, ca. 1750.
The liqueur was sold on the home trade and from the 1960s also on an export basis. With the US importer and distributor Heublein Inc. Irish Mist gained a place on the American market from the year 1963 onwards.
In 1985 the Williams Group sold the Irish Mist Liqueur Company to the Cantrell & Cochrane Group (C & C) based in Clonmel, Tipperary.
Name of creator
Administrative history
The Williams Group Tullamore Ltd. was formed as a holding company to control and co-ordinate the activities of the four existing companies, D. E. Williams Ltd., B. Daly and Co. Ltd., Keily & Co. Ltd., and the Irish Mist Liqueur Co. Ltd.
Repository
Archival history
Content and structure area
Scope and content
Correspondence files (photo copies from 1985) with list (42 out of 136 in hand), including change of company name, accounts, share disputes, exports, premises and building, 1948 - 1982 ;
Incoming customer letters with orders, 1970s;
Business card collections of wine and spirits distributors worldwide;
Letterheads Misty Lodge Spollanstown, Tullamore;
Design of a trophy by Gunning & Son Ltd.1968;
Telephone extension numbers, 1980, 1986;
Letterheads, invoice forms, credit note forms Savermo, Irish Mist and Irish Mist overseas;
Print of "The Buisness and Finance - Economy Watcher" with letter to update figures, 1983