Identity area
Reference code
Title
Date(s)
- 1949 - 1988 (Creation)
Level of description
Extent and medium
1 box
Context area
Name of creator
Name of creator
Repository
Archival history
Content and structure area
Scope and content
Market study, formation of a marketing plan, customer survey to liqueurs and cordials including Irish Mist, 1973;
Company marketing plan with focus on export market, 1984;
Re-launch under C&C, guest list, press release, marketing structure, rating of different spirit brands, future trends, 1987 – 1988;
Report to the profit potential of Irish Mist - home, European and US market, 1962;
Reprinted article from the “Export” magazine, Dublin about Irish Mist history and export development, ca. 1970s;
Magazine article about the “Export Awards”, Irish Mist as winner, 1969;
“The Spirits Report”, London, including Irish Mist in liqueur section, 1983;
Sales register worldwide export market, 1949 – 1959;
Index of distributors/importers worldwide, 1970 – 1984;
Index of Northern Irish wholesalers, 1958 – 1960