Identificatie
referentie code
Titel
Datum(s)
- 1966 - 1975 (Vervaardig)
- 1948 (Vervaardig)
Beschrijvingsniveau
Omvang en medium
6 items
Context
Naam van de archiefvormer
Institutionele geschiedenis
The company Savermo (Eire) Ltd. was found in 1947 due to falling whiskey sales and the production of Irish Mist started. The recipe was claimed to be the 1000 years old ‘Heather Wine’ from the time of the Irish Clan fights. It contains the blending and ageing process of four aged Whiskeys, heather honey and herbs.
In 1950 the name of the company changed to Irish Mist Liqueur Company Ltd.. William G. Jaffray was director and general manager - D. E. Williams managing director under the head of the Williams Group. E. P. Spollen was leading the marketing division.
The Irish Mist figurine was substantial for its marketing campaign and represented an Irish Hussar in the army of Empress Therese of Austria, ca. 1750.
The liqueur was sold on the home trade and from the 1960s also on an export basis. With the US importer and distributor Heublein Inc. Irish Mist gained a place on the American market from the year 1963 onwards.
In 1985 the Williams Group sold the Irish Mist Liqueur Company to the Cantrell & Cochrane Group (C & C) based in Clonmel, Tipperary.
archiefbewaarplaats
Geschiedenis van het archief
Inhoud en structuur
Bereik en inhoud
Memorandum and Articles of Association of Savermo (Eire) Ltd., 1948;
Memorandum and Articles of Association, Irish Mist Liqueur Co. Ltd. first version from 1948;
1) addition 1966: Art. 3, increase of share capital and change in share division, Art. 18 regulations to share transfer; addition 1965: Art.21, 25c, director not required to hold company shares anymore; addition 1950: Art. 30, capitalisation of undivided profits within the company
2) addition 1970: Art. 3, increase of share capital and change in share division
3) addition 1971: change in clause 41, 42 to increase company capital, reformation of Art. 3 to regulate share capital/ share division
4) 1975 "final version", photocopy