Zone d'identification
Type of entity
Forme autorisée du nom
forme(s) parallèle(s) du nom
- Irish Mist
Standardized form(s) of name according to other rules
Autre(s) forme(s) du nom
Identifiers for corporate bodies
Description area
Dates d’existence
Historique
The company Savermo (Eire) Ltd. was found in 1947 due to falling whiskey sales and the production of Irish Mist started. The recipe was claimed to be the 1000 years old ‘Heather Wine’ from the time of the Irish Clan fights. It contains the blending and ageing process of four aged Whiskeys, heather honey and herbs.
In 1950 the name of the company changed to Irish Mist Liqueur Company Ltd.. William G. Jaffray was director and general manager - D. E. Williams managing director under the head of the Williams Group. E. P. Spollen was leading the marketing division.
The Irish Mist figurine was substantial for its marketing campaign and represented an Irish Hussar in the army of Empress Therese of Austria, ca. 1750.
The liqueur was sold on the home trade and from the 1960s also on an export basis. With the US importer and distributor Heublein Inc. Irish Mist gained a place on the American market from the year 1963 onwards.
In 1985 the Williams Group sold the Irish Mist Liqueur Company to the Cantrell & Cochrane Group (C & C) based in Clonmel, Tipperary.
Lieux
Tullamore, Co. Offaly
Statut légal
Functions, occupations and activities
Production and marketing of Irish Mist Liqueur as its only product
Mandates/sources of authority
Internal structures/genealogy
Contexte général
Relationships area
Related entity
Identifier of related entity
Category of relationship
Dates of relationship
Description of relationship
Related entity
Identifier of related entity
Category of relationship
Dates of relationship
Description of relationship
Access points area
Mots-clés - Sujets
Mots-clés - Lieux
Occupations
Zone du contrôle
Identifiant de notice d'autorité
Identifiant du service d'archives
Rules and/or conventions used
Statut
Niveau de détail
Dates de production, de révision et de suppression
Langue(s)
Écriture(s)
Sources
Marketing brochures, OHS2/MIST/4/2/A/1-2